Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Capture 1-2 Expired Listings per Month

Jul 19, 2018

108-4370 Dominion Street Burnaby,BC V5G4L7

 

"If 20 out of every 100 homes sells every month... what happens to the other 80 that don`t sell? That`s right! They EXPIRE!

Do you want to list 1-2 homes every month like clockwork? How would your business change if you became a listing machine? There is a wealth of listing inventory that expires every month.

In this class, we will share a detailed system for consistently bringing expired listings back to market every month. Don`t miss this class, that, once applied, will dramatically change your business moving forward! "

Dealing with Difficult Clients

Jul 20, 2018

#101 - 15955 Fraser Hwy Surrey,BC V4N0Y3

Already thrown in your commission? Bent over backwards to get them the right appliances? Maybe you`re being asked to contribute to the transaction. Or worse! You`re afraid to answer the phone because you know who it is, and no matter what you do... they`re angry!

We`ve all had them... difficult clients. No matter what you say, or what you do, they just can`t be satisfied.

Join us as we explore the ins and outs of how to handle difficult situations, both emotionally, and professionally. Understand that you don`t have to put up with rude or aggressive behavior to get paid, and you can do it all without even worrying about a complaint!

 

Secrets of Success with Andrew Bracewell

Jul 26, 2018

108-4370 Dominion Street Burnaby,BC V5G4L7

Join top producing agent, Andrew Bracewell, as he reveals his secrets of success. Often times, as realtors we find ourselves trying to keep up with the market when it comes to marketing.

In this session, you will learn the skills, tools, and systems that Andrew used to become one of the most highly effective realtors in the industry. Focused on reducing time to increase lifestyle, Andrew has succeeded in maintaining production at 50+ transactions a year without sacrificing time with family, weekends, and time off.

Social Media Bootcamp - Session at Cost

Jul 27, 2018

#101 - 15955 Fraser Hwy Surrey,BC V4N0Y3

 

http://bit.ly/BootCampSurreyJuly27

REGISTER in the Blue Link Above
$199 Plus gst

Unleash the power of social media in a 6-hour powerful boot camp. Two Instructors, take home notes, a lifetime of support on our "Private Social Media Group"
Whether you want to take your business to the next level or brush up on your skills with the latest in updates in the social media jungle, this class has something for everyone.
Our next Social Media Boot Camp will be held in Surrey on Friday July 27th, 2018.
Morning Workshop 9:30am-12:30pm BECOME A NINJA!
BECOME A SOCIAL MEDIA NINJA – Get started the right way with a Social Media marketing strategy & content calendar.
FACEBOOK PRO TIPS – Gain followers and increase your engagement organically.
FACEBOOK CHECKLIST & Facebook Secret Boxes - Optimize your Facebook Business Page for SEO & SSO. We`ll take you into the back end of Facebook, set you up strategically to win. Things have changed.
Things have change… Ninjas and beginners will all learn…
FACEBOOK & INSTAGRAM ADVERTISING – A simple, powerful approach to the most affordable and efficient advertising options for your business.
Questions & Answers
Afternoon workshop 1:30pm – 4:30pm HOW TO STAND OUT IN THE SOCIAL MEDIA JUNGLE
10 AMAZING PHOTO TIPS – Master your smartphone, discover the best photo editing apps for social media & royalty free photo sites, legal to use commercially.
The Art of Mobile Photography and Video
GRAPHIC DESIGN & PHOTO EDITING WITH CANVA.COM – Increase your social media engagement with CANVA! Learn to customize and brand your business.
MASTERING VIDEO FOR SOCIAL MEDIA – Why video marketing? Where to begin, equipment, losing the fear, Facebook & LIVE video. Gear List
12 Step Process for Shooting the Most Powerful videos in 2018 PLUS TONS of tips!!
UNLEASH THE POWER OF INSTAGRAM – The fastest growing social media platform EVER.
Instagram Stories / Highlights and Instagram Live / IGTV Channel
A quick chat about LINKEDIN
PLUS, an invitation to join our private Facebook Group for ongoing support.

*** Tickets are non-refundable BUT they are transferable to another person.
ONLY 35 seats available.
🔴 http://bit.ly/BootCampSurreyJuly27

REGISTER in the Blue Link Above
$199 pp Plus gst

🔵 If you would like to attend with your assistant, it will be ½ price for the assistant, please send Heather an email with their name.
You must attend as well at full price. Pay for assistant at door. Kissocialmedia@gmail.com

🔵 If you have attended our Bootcamp in the past, please tell Heather where and we will honor a ½ price ticket for attending again. LIMITED SEATING for Both repeats and assistants

E-transfers accepted.
Kissocialmedia@gmail.com

Success Stories

The top three reasons that I would recommend RE/MAX Little Oak are power of association, training, and brand recognition.

The greatest lesson that I have learned was to work harder on yourself than you do at your job.

As a sales associate of RE/MAX, buyers and sellers already know I am with RE/MAX before I meet them.

Andrew Bracewell

The greatest benefit is the RE/MAX Little Oak Training and to be associated with the many successful Real Estate professionals here.

I would recommend RE/MAX Little Oak because of the excellent training that you are exposed to here at Little Oak, the ongoing expertise of the Management and the way the office is run, especially conveyancing, and that I am just one phone call away from a ‘HELP’ call should I need assistance.

Shelley Gossett

I had never seriously considered becoming a RE/MAX realtor thinking I could never afford to work at this caliber of a company. However, after meeting with Ray, I saw that if I ramped up my production it would actually cost me less than the other company.

I saw that RE/MAX would provide me with the support, credibility and confidence to excel in the industry—so I “jumped ship”! I have benefited so much purely by associating with realtors who have their heights set on higher levels of service and sales production.

In my first calendar year as a licensed realtor, I completed over 68 transactions in the first 10 months! I have achieved my goal of being in the Top 10% agents at RE/MAX Little Oak, and I went from Rookie of the year to being in the Top 1% of single agents in our board out of 3000+ realtors.

One of the single biggest things I learned was how to earn over 38% more in commissions on listings. Thanks Ray!

Ben Hardy

As a sales associate of RE/MAX Little Oak Realty, the greatest benefit has been the realtors that I work with.

I would recommend RE/MAX Little Oak to another realtor because of the working environment and the stability of ownership.

Stan Wiebe

The greatest benefit as a sales associate at Re/MAX Little Oak has been that the other realtors have been overly helpful.

The 3 top reasons that I would recommend RE/MAX Little Oak is the RE/MAX Little Oak family - you feel like you belong, the ability to obtain advice and guidance from some of the most successful realtors and management in the whole of Canada, and the name itself draws clients. 

Mentioning that I was with RE/MAX Little Oak, greatly helped when dealing with buyers and sellers - RE/MAX is a powerful selling tool and is held in great regard in the real estate world.

Tom O`Hara

One of the greatest benefits of RE/MAX is being surrounded by Top Producing Agents and seeing firsthand the work it takes to succeed in this business.

RE/MAX offers name brand recognition that is comparable to none. RE/MAX is advertised everywhere you look!

People know RE/MAX and associate with “THE” leader in the industry. This organization has a high level of professionalism that goes before you.

Steve Kooner

Last week I was working on a listing. The potential client had talked with me and another realtor and had asked her daughter what she should do.

Her daughter, who had sold real estate years ago said, “Go with the guy from RE/MAX.

That company has the best realtors, hands down.” I got the listing!

Larry Siebert

In the eyes of my clients, my association with RE/MAX has established me as a true professional! The effect of my move to RE/MAX was amazing. Instant recognition as a RE/MAX professional.

Millions of dollars are spent annually to promote the RE/MAX image and... it works! It’s that simple.

The support and synergy in the office is outstanding too.

I am surrounded by people who are driven by a desire to rise above the crowd.

Randy Dyck

Recently Joined

Kulbir Anant
Cindy Fuss
Jas Garcha
Frank Heitzer
Brian Lane
Brad Lowenberg
Jessica Lowenberg
Kristina Lowenberg
Ashtyn McGuire
Sabrina Shaw