Free Reports

You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Success Stories

The top three reasons that I would recommend RE/MAX Little Oak are power of association, training, and brand recognition.

The greatest lesson that I have learned was to work harder on yourself than you do at your job.

As a sales associate of RE/MAX, buyers and sellers already know I am with RE/MAX before I meet them.

Andrew Bracewell

The greatest benefit is the RE/MAX Little Oak Training and to be associated with the many successful Real Estate professionals here.

I would recommend RE/MAX Little Oak because of the excellent training that you are exposed to here at Little Oak, the ongoing expertise of the Management and the way the office is run, especially conveyancing, and that I am just one phone call away from a ‘HELP’ call should I need assistance.

Shelley Gossett

I had never seriously considered becoming a RE/MAX realtor thinking I could never afford to work at this caliber of a company. However, after meeting with Ray, I saw that if I ramped up my production it would actually cost me less than the other company.

I saw that RE/MAX would provide me with the support, credibility and confidence to excel in the industry—so I “jumped ship”! I have benefited so much purely by associating with realtors who have their heights set on higher levels of service and sales production.

In my first calendar year as a licensed realtor, I completed over 68 transactions in the first 10 months! I have achieved my goal of being in the Top 10% agents at RE/MAX Little Oak, and I went from Rookie of the year to being in the Top 1% of single agents in our board out of 3000+ realtors.

One of the single biggest things I learned was how to earn over 38% more in commissions on listings. Thanks Ray!

Ben Hardy

As a sales associate of RE/MAX Little Oak Realty, the greatest benefit has been the realtors that I work with.

I would recommend RE/MAX Little Oak to another realtor because of the working environment and the stability of ownership.

Stan Wiebe

The greatest benefit as a sales associate at Re/MAX Little Oak has been that the other realtors have been overly helpful.

The 3 top reasons that I would recommend RE/MAX Little Oak is the RE/MAX Little Oak family - you feel like you belong, the ability to obtain advice and guidance from some of the most successful realtors and management in the whole of Canada, and the name itself draws clients. 

Mentioning that I was with RE/MAX Little Oak, greatly helped when dealing with buyers and sellers - RE/MAX is a powerful selling tool and is held in great regard in the real estate world.

Tom O`Hara

One of the greatest benefits of RE/MAX is being surrounded by Top Producing Agents and seeing firsthand the work it takes to succeed in this business.

RE/MAX offers name brand recognition that is comparable to none. RE/MAX is advertised everywhere you look!

People know RE/MAX and associate with “THE” leader in the industry. This organization has a high level of professionalism that goes before you.

Steve Kooner

Last week I was working on a listing. The potential client had talked with me and another realtor and had asked her daughter what she should do.

Her daughter, who had sold real estate years ago said, “Go with the guy from RE/MAX.

That company has the best realtors, hands down.” I got the listing!

Larry Siebert

In the eyes of my clients, my association with RE/MAX has established me as a true professional! The effect of my move to RE/MAX was amazing. Instant recognition as a RE/MAX professional.

Millions of dollars are spent annually to promote the RE/MAX image and... it works! It’s that simple.

The support and synergy in the office is outstanding too.

I am surrounded by people who are driven by a desire to rise above the crowd.

Randy Dyck

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