Training & Coaching Center

Productive Open House


Most agents aren’t successful at holding an open house.  An open house is only as productive as you are.  It all starts with preparation.  Do you realize there are agents that make a substantial income by focusing only on holding open houses?  They do it with a specific plan that starts the Monday before the open house, not flying out the door the day of the open house, trying to gather up enough open house signs and hoping a few people show up.

Why do you hold an open house?  To get appointments.

Preparation

  1. Make sure the property is priced right, in a good location and in good condition.  If possible, find a property that is close to new construction.  Builders spend thousands of dollars in marketing and advertising to generate buyer traffic.  Piggy-back on some of their marketing dollars and traffic by holding an open house close by.
  2. Preview all properties in the area and know the inventory.
  3. Place an ad.
  4. Place the open house announcement on the internet.
  5. Mail an open house invitation to all of the For Sale By Owners in the area.
  6. Mail an open house invitation to all recent expired listings in the area.
  7. Mail an open house invitation to your sphere of influence that live in the area.
  8. Mail an open house invitation to potential move-up buyers in the area.
  9. Mail 100 postcard invitations to the neighborhood.
  10. Call the entire neighborhood and invite them to the open house.
  11. Walk the neighborhood with an open house invitation flyer.
  12. Prepare a list of homes available in the area of your open house that you want to expose to potential buyers.
  13. Prepare an area market analysis so that you are up to date on current market values.
The Day of The Open House
  1. Place at least 10 open house directional signs in the area.
  2. Drive the sign path to be sure they are positioned appropriately.
  3. Be sure that the home is staged for showing.
  4. Leave the front door open at all times.
  5. Position yourself in the kitchen.
  6. Invite visitors in and let them look through the property on their own.  Don’t follow them around the house.  They need space from you so that they can take their time and discuss what they are experiencing during their home tour.
  7. Upon completion of their tour, ask them questions about the house and ask them questions about their current home tour.
  8. Get an appointment to show them property.
The above are the basic steps to a productive open house.  If you would like a complete plan of action so that you can experience great results from open houses,  give me a call.

See Other Topics to Become The Expert:
Business Planning
Buyer Conversion
For Sale by Owner Systems
Get Results with Technology
Database Management/Marketing
Farming Strategies
Increase your Listing Inventory

 

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The top three reasons that I would recommend RE/MAX Little Oak are power of association, training, and brand recognition.

The greatest lesson that I have learned was to work harder on yourself than you do at your job.

As a sales associate of RE/MAX, buyers and sellers already know I am with RE/MAX before I meet them.

Andrew Bracewell

The greatest benefit is the RE/MAX Little Oak Training and to be associated with the many successful Real Estate professionals here.

I would recommend RE/MAX Little Oak because of the excellent training that you are exposed to here at Little Oak, the ongoing expertise of the Management and the way the office is run, especially conveyancing, and that I am just one phone call away from a ‘HELP’ call should I need assistance.

Shelley Gossett

I had never seriously considered becoming a RE/MAX realtor thinking I could never afford to work at this caliber of a company. However, after meeting with Ray, I saw that if I ramped up my production it would actually cost me less than the other company.

I saw that RE/MAX would provide me with the support, credibility and confidence to excel in the industry—so I “jumped ship”! I have benefited so much purely by associating with realtors who have their heights set on higher levels of service and sales production.

In my first calendar year as a licensed realtor, I completed over 68 transactions in the first 10 months! I have achieved my goal of being in the Top 10% agents at RE/MAX Little Oak, and I went from Rookie of the year to being in the Top 1% of single agents in our board out of 3000+ realtors.

One of the single biggest things I learned was how to earn over 38% more in commissions on listings. Thanks Ray!

Ben Hardy

As a sales associate of RE/MAX Little Oak Realty, the greatest benefit has been the realtors that I work with.

I would recommend RE/MAX Little Oak to another realtor because of the working environment and the stability of ownership.

Stan Wiebe

The greatest benefit as a sales associate at Re/MAX Little Oak has been that the other realtors have been overly helpful.

The 3 top reasons that I would recommend RE/MAX Little Oak is the RE/MAX Little Oak family - you feel like you belong, the ability to obtain advice and guidance from some of the most successful realtors and management in the whole of Canada, and the name itself draws clients. 

Mentioning that I was with RE/MAX Little Oak, greatly helped when dealing with buyers and sellers - RE/MAX is a powerful selling tool and is held in great regard in the real estate world.

Tom O`Hara

One of the greatest benefits of RE/MAX is being surrounded by Top Producing Agents and seeing firsthand the work it takes to succeed in this business.

RE/MAX offers name brand recognition that is comparable to none. RE/MAX is advertised everywhere you look!

People know RE/MAX and associate with “THE” leader in the industry. This organization has a high level of professionalism that goes before you.

Steve Kooner

Last week I was working on a listing. The potential client had talked with me and another realtor and had asked her daughter what she should do.

Her daughter, who had sold real estate years ago said, “Go with the guy from RE/MAX.

That company has the best realtors, hands down.” I got the listing!

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In the eyes of my clients, my association with RE/MAX has established me as a true professional! The effect of my move to RE/MAX was amazing. Instant recognition as a RE/MAX professional.

Millions of dollars are spent annually to promote the RE/MAX image and... it works! It’s that simple.

The support and synergy in the office is outstanding too.

I am surrounded by people who are driven by a desire to rise above the crowd.

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