Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

Training Schedule

Negotiation Win-Win Deal 3/3 - Abbotsford

Apr 23, 2019

#208 - 33119 South Fraser Way Abbotsford British Columbia V2S 2B1

 
Real estate is negotiation. The first negotiation is your schedule... after that, your listings, price, terms, commission, and more, and, whether you focus on listings or buyers, 100% of your clients are hiring you to negotiate a contract of purchase and sale. One of the most critical skills you will learn as a realtor is the ART of negotiation. You will ALWAYS be negotiating.
 
In this 3 part series, you will learn:
The mindset of an effective negotiator,
The overarching strategies of negotiation,
The individual tactics deployed against you, and
How to deploy counter tactics against other negotiators.
Negotiation Win-Win Deal 3/3 - Burnaby

Apr 25, 2019

108-4370 Dominion Street Burnaby BC V5G4L7

 
Real estate is negotiation. The first negotiation is your schedule... after that, your listings, price, terms, commission, and more, and, whether you focus on listings or buyers, 100% of your clients are hiring you to negotiate a contract of purchase and sale. One of the most critical skills you will learn as a realtor is the ART of negotiation. You will ALWAYS be negotiating.
 
In this 3 part series, you will learn:
The mindset of an effective negotiator,
The overarching strategies of negotiation,
The individual tactics deployed against you, and
How to deploy counter tactics against other negotiators.
Graduate Success Lunch

Apr 25, 2019

108-4370 Dominion Street Burnaby BC V5G4L7

RSVP! 

Negotiation Win-Win Deal 2/3 - Surrey

Apr 26, 2019

#101 - 15955 Fraser Hwy Surrey BC V4N0Y3

 
Real estate is negotiation. The first negotiation is your schedule... after that, your listings, price, terms, commission, and more, and, whether you focus on listings or buyers, 100% of your clients are hiring you to negotiate a contract of purchase and sale. One of the most critical skills you will learn as a realtor is the ART of negotiation. You will ALWAYS be negotiating.
 
In this 3 part series, you will learn:
The mindset of an effective negotiator,
The overarching strategies of negotiation,
The individual tactics deployed against you, and
How to deploy counter tactics against other negotiators.
Negotiation Win-Win Deal 3/3 - Surrey

May 3, 2019

#101 - 15955 Fraser Hwy Surrey BC V4N0Y3

 
Real estate is negotiation. The first negotiation is your schedule... after that, your listings, price, terms, commission, and more, and, whether you focus on listings or buyers, 100% of your clients are hiring you to negotiate a contract of purchase and sale. One of the most critical skills you will learn as a realtor is the ART of negotiation. You will ALWAYS be negotiating.
 
In this 3 part series, you will learn:
The mindset of an effective negotiator,
The overarching strategies of negotiation,
The individual tactics deployed against you, and
How to deploy counter tactics against other negotiators.
RE/MAX Advance Sales Rally

May 9, 2019

River Rock Resort and Casino - 8811 River Rd Richmond BC V6X 3P8

 

Are you ready to advance your business?  

10:00 - 10:30 AM - Coffee and Networking 

10:30 - 11:00 AM - Today`s Real Estate Landscape with Roy Anderson 

11:00 - 11:45 AM - Technology you can Use 

11:45 - 12:15 PM - 16 Tips for 16 Years of Social Media 

Complimentary Lunch 

1:15 - 1:45 - Business Planning for 2019 

1:45 - 2:30 PM - Ready, Shoot, Aim: Video for Real Estate 

2:30 - 4:00 - Key Note Speaker Travis Robertson - How to adapt, thrive, and scale in the changing market.  Travis is the CEO and founder of Don`t Settle Coaching, one of the fastest growing Growth Strategy companies in the world.  His mission is to radically rransform the lives and businesses of people all over the world.  

Recognized by Inman News as one of the top coaches in the world for real estate professioanls, Travis has trained test of thousands of real estate professionbals across the world on high-performance marketing, business development, and team building.  

 

4:00 - 5:30 - Cocktail reception 

 

For special Room Rates - contact 604-247-8900 - ask for reservations and mention RE/MAX Little Oak for the RE/MAX Advance 2019 Conference.  

 

 

Success Stories

The top three reasons that I would recommend RE/MAX Little Oak are power of association, training, and brand recognition.

The greatest lesson that I have learned was to work harder on yourself than you do at your job.

As a sales associate of RE/MAX, buyers and sellers already know I am with RE/MAX before I meet them.

Andrew Bracewell

The greatest benefit is the RE/MAX Little Oak Training and to be associated with the many successful Real Estate professionals here.

I would recommend RE/MAX Little Oak because of the excellent training that you are exposed to here at Little Oak, the ongoing expertise of the Management and the way the office is run, especially conveyancing, and that I am just one phone call away from a ‘HELP’ call should I need assistance.

Shelley Gossett

I had never seriously considered becoming a RE/MAX realtor thinking I could never afford to work at this caliber of a company. However, after meeting with Ray, I saw that if I ramped up my production it would actually cost me less than the other company.

I saw that RE/MAX would provide me with the support, credibility and confidence to excel in the industry—so I “jumped ship”! I have benefited so much purely by associating with realtors who have their heights set on higher levels of service and sales production.

In my first calendar year as a licensed realtor, I completed over 68 transactions in the first 10 months! I have achieved my goal of being in the Top 10% agents at RE/MAX Little Oak, and I went from Rookie of the year to being in the Top 1% of single agents in our board out of 3000+ realtors.

One of the single biggest things I learned was how to earn over 38% more in commissions on listings. Thanks Ray!

Ben Hardy

As a sales associate of RE/MAX Little Oak Realty, the greatest benefit has been the realtors that I work with.

I would recommend RE/MAX Little Oak to another realtor because of the working environment and the stability of ownership.

Stan Wiebe

The greatest benefit as a sales associate at Re/MAX Little Oak has been that the other realtors have been overly helpful.

The 3 top reasons that I would recommend RE/MAX Little Oak is the RE/MAX Little Oak family - you feel like you belong, the ability to obtain advice and guidance from some of the most successful realtors and management in the whole of Canada, and the name itself draws clients. 

Mentioning that I was with RE/MAX Little Oak, greatly helped when dealing with buyers and sellers - RE/MAX is a powerful selling tool and is held in great regard in the real estate world.

Tom O`Hara

One of the greatest benefits of RE/MAX is being surrounded by Top Producing Agents and seeing firsthand the work it takes to succeed in this business.

RE/MAX offers name brand recognition that is comparable to none. RE/MAX is advertised everywhere you look!

People know RE/MAX and associate with “THE” leader in the industry. This organization has a high level of professionalism that goes before you.

Steve Kooner

Last week I was working on a listing. The potential client had talked with me and another realtor and had asked her daughter what she should do.

Her daughter, who had sold real estate years ago said, “Go with the guy from RE/MAX.

That company has the best realtors, hands down.” I got the listing!

Larry Siebert

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